Trust me, retaining your customers is a key aspect of your business. According to Brandongaille, 12 – 15% of consumers who are loyal to a single retailer, but they represent 55 – 70% of sales. You can’t underestimate the power of a loyal customer base. Because, several studies found that 68% of sales comes from existing customers?ĭon’t rely on customers who stumble on your website, places an order, and leaves immediately – without the thought of ever coming back. Of course, acquiring new leads is great, but retaining existing customers should be your primary focus.
Sadly, most businesses are obsessed with lead generation – but careless when it comes to customer retention. If you want to build a thriving business, you need to take care of your biggest assets – Customers. These are the 3 most important goals of every business. 17 Awesome Customer Retention Strategies That Work